New Balance announces the release of the US574, the brand’s first ever custom athletic shoe. The US574 is a customizable classic running silhouette and will be available exclusively through Shop New Balance for $114.95. New Balance is the only athletic shoe company to offer a customizable shoe program that’s made in the USA. For those of you who have had trouble getting a pair of the US574’s you wanted in the past, you all now have a chance to make the pair you want. Check out the video and tell us what you think.
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